In March, Starbucks will celebrate their 40th anniversary with the launch of a new logo and identity. Howard Schultz says that the new logo embraces and respects their identity plus evolves the company to a point that’s more suitable to the future. In this video, the CEO says that the logo is at the core the same – the love of the coffee – but by putting the Siren outside the original logo it allows the company to move beyond just being a purveyor of coffee.
